Your wardrobe, defined.

AI that understands your style the way you talk about it — through the icons who shaped it.

Join the Waitlist

Coming 2026 · Web + iOS

Just added by the community

Outerwear

Waxed canvas field jacket

Tops

Cream cable-knit fisherman sweater

Bottoms

Selvedge indigo denim

Outerwear

Tobacco suede trucker jacket

Tops

Navy Breton stripe tee

Footwear

Worn-in white leather sneakers

Accessories

Walnut leather weekender bag

Tops

Olive linen camp collar shirt

Bottoms

Khaki wide-leg chinos

Outerwear

Charcoal wool overcoat

Tops

Burgundy merino polo

Footwear

Chestnut suede desert boots

Accessories

Tortoiseshell acetate sunglasses

Tops

Heather grey pocket tee

Outerwear

Waxed canvas field jacket

Tops

Cream cable-knit fisherman sweater

Bottoms

Selvedge indigo denim

Outerwear

Tobacco suede trucker jacket

Tops

Navy Breton stripe tee

Footwear

Worn-in white leather sneakers

Accessories

Walnut leather weekender bag

Tops

Olive linen camp collar shirt

Bottoms

Khaki wide-leg chinos

Outerwear

Charcoal wool overcoat

Tops

Burgundy merino polo

Footwear

Chestnut suede desert boots

Accessories

Tortoiseshell acetate sunglasses

Tops

Heather grey pocket tee

You know your style.

You can feel it when you walk into a room wearing the right thing. That quiet confidence when everything just fits — not just the clothes, but the whole story they tell. You didn't learn it from a lookbook. You absorbed it from the people and places that shaped how you see the world.

But your closet doesn't know that.

Right now your wardrobe is a collection of hangers and shelves. It has no memory of why you bought that jacket or what you were channeling when you picked those boots. The story lives in your head — scattered, unspoken, impossible to search.

Icon gives your wardrobe a language.

When you add a piece to Icon, it doesn't just see fabric and color. It sees the McQueen edge in your leather jacket, the Shepard practicality in your worn-in flannels, the Eames precision in your minimalist watch. It speaks about your clothes the way you do — through the cultural touchstones that actually matter.

“A 10 is discovering a hidden room in your own house.”

How it works

1

Photograph your wardrobe

Batch-upload photos of everything you own. Drop a folder, snap a dozen shots — Icon handles the rest. No item-by-item data entry.

Screenshot — Step 1
2

Review with confidence

AI extracts every detail — brand, fabric, color, condition — and flags duplicates. You review confidence scores and approve in seconds.

Screenshot — Step 2
3

Know your style DNA

Icon maps your wardrobe to the cultural style icons you already admire. See where your tastes overlap with McQueen, Eames, or Wes Anderson.

Screenshot — Step 3
4

Test before you buy

Considering a new piece? Fit Check scores it 1-10 against your existing wardrobe, taste profile, and the icons who guide your style.

Screenshot — Step 4
5

Build looks from what you own

Look Builder assembles outfits from your cataloged pieces — occasion-ready, weather-aware, and aligned with your aesthetic DNA.

Screenshot — Step 5

The icons who shaped your style

CE

Charles Eames

Functional Modernist

DG

Donald Glover

Creative Polymath

SR

Seth Rogen

Relaxed Maximalist

SM

Steve McQueen

Rugged Cool

PN

Paul Newman

Classic Rebel

DB

David Byrne

Art-School Eccentric

SS

Sam Shepard

Western Romantic

WA

Wes Anderson

Whimsical Precision

Define yours.

Web + iOS · Coming 2026

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