Your wardrobe, defined.
AI that understands your style the way you talk about it — through the icons who shaped it.
Coming 2026 · Web + iOS
Just added by the community
Waxed canvas field jacket
Cream cable-knit fisherman sweater
Selvedge indigo denim
Tobacco suede trucker jacket
Navy Breton stripe tee
Worn-in white leather sneakers
Walnut leather weekender bag
Olive linen camp collar shirt
Khaki wide-leg chinos
Charcoal wool overcoat
Burgundy merino polo
Chestnut suede desert boots
Tortoiseshell acetate sunglasses
Heather grey pocket tee
Waxed canvas field jacket
Cream cable-knit fisherman sweater
Selvedge indigo denim
Tobacco suede trucker jacket
Navy Breton stripe tee
Worn-in white leather sneakers
Walnut leather weekender bag
Olive linen camp collar shirt
Khaki wide-leg chinos
Charcoal wool overcoat
Burgundy merino polo
Chestnut suede desert boots
Tortoiseshell acetate sunglasses
Heather grey pocket tee
You know your style.
You can feel it when you walk into a room wearing the right thing. That quiet confidence when everything just fits — not just the clothes, but the whole story they tell. You didn't learn it from a lookbook. You absorbed it from the people and places that shaped how you see the world.
But your closet doesn't know that.
Right now your wardrobe is a collection of hangers and shelves. It has no memory of why you bought that jacket or what you were channeling when you picked those boots. The story lives in your head — scattered, unspoken, impossible to search.
Icon gives your wardrobe a language.
When you add a piece to Icon, it doesn't just see fabric and color. It sees the McQueen edge in your leather jacket, the Shepard practicality in your worn-in flannels, the Eames precision in your minimalist watch. It speaks about your clothes the way you do — through the cultural touchstones that actually matter.
“A 10 is discovering a hidden room in your own house.”
How it works
Photograph your wardrobe
Batch-upload photos of everything you own. Drop a folder, snap a dozen shots — Icon handles the rest. No item-by-item data entry.
Review with confidence
AI extracts every detail — brand, fabric, color, condition — and flags duplicates. You review confidence scores and approve in seconds.
Know your style DNA
Icon maps your wardrobe to the cultural style icons you already admire. See where your tastes overlap with McQueen, Eames, or Wes Anderson.
Test before you buy
Considering a new piece? Fit Check scores it 1-10 against your existing wardrobe, taste profile, and the icons who guide your style.
Build looks from what you own
Look Builder assembles outfits from your cataloged pieces — occasion-ready, weather-aware, and aligned with your aesthetic DNA.
The icons who shaped your style
Define yours.
Web + iOS · Coming 2026
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